Meta Platforms, Inc. announced a new feature for Instagram Shopping. The platform now shows a “Limited Time Sale” label on posts and product listings. The label aims to create urgency for users. It helps businesses highlight temporary discounts. The update is part of Instagram’s push to support online sellers.
(Instagram Shopping Function Adds “Limited Time Sale” Label)
The label appears as a blue badge with a countdown timer. Users see it on posts, Stories, and profiles with active sales. Businesses can set sale durations from one hour to one week. Instagram says the tool helps small brands compete during peak shopping seasons.
The feature lets users discover deals faster. It also reduces the need for businesses to post constant reminders. Users can tap the label to view product details. They can complete purchases without leaving the app. Instagram tested the label with select creators earlier this year. Feedback showed it boosted engagement and sales.
Meta’s commerce lead stated the update addresses seller requests for visibility. Many businesses rely on time-sensitive promotions. The label makes these offers stand out in crowded feeds. Instagram plans to add more customization options later. These include color choices and timer formats.
The “Limited Time Sale” label is available globally. It works on iOS and Android. Businesses must enable shopping features to use it. Users need the latest app version to see labels. Instagram shared tips for setting up sales. Steps include selecting products, setting dates, and publishing posts.
(Instagram Shopping Function Adds “Limited Time Sale” Label)
Instagram Shopping has grown since its 2020 launch. Over 1 million advertisers use the tool monthly. The platform aims to simplify online selling. Future updates may include AI-driven price suggestions and inventory alerts. Meta continues to invest in tools for digital storefronts.