Tokyo, Japan – Sony Group Corporation and Procter & Gamble (P&G) announced a partnership to develop advanced smart bathroom technologies. The collaboration aims to combine Sony’s expertise in electronics and artificial intelligence with P&G’s knowledge in personal care products. The goal is to create systems that improve daily routines through connected devices.
(Sony Cooperates With P&G On Smart Bathroom)
The smart bathroom solutions will include features such as sensors and AI-powered tools. These tools will monitor user habits and adjust settings for tasks like skincare, hygiene, and health tracking. Sony will provide hardware components, including smart mirrors and water-efficient shower systems. P&G will contribute research on consumer needs and product formulas tailored to smart device integration.
One example is a smart mirror equipped with cameras and sensors. It will analyze skin conditions and recommend personalized skincare routines using P&G products. Another concept involves a shower system that adjusts water temperature and pressure based on user preferences. The system may also track water usage to promote sustainability.
Executives from both companies expressed enthusiasm. A Sony representative stated the partnership reflects their commitment to innovation in everyday spaces. A P&G spokesperson highlighted the potential to redefine self-care through technology. Both companies believe the bathroom is an area ripe for digital transformation.
Testing for initial products is scheduled to begin in early 2025. Select households in Japan and the United States will participate. Feedback from these trials will guide final adjustments before broader release. Pricing and availability details will be shared closer to launch.
Sony and P&G confirmed ongoing discussions with retailers and tech platforms to ensure compatibility. The companies aim to position the smart bathroom as a central part of modern home ecosystems. No further details about additional features or timelines were disclosed.
(Sony Cooperates With P&G On Smart Bathroom)
For media inquiries, contact Sony’s press office at [email address] or P&G’s communications team at [email address].